The Power of Why: Rediscovering Akamai?s Purpose
As I took on the role of Chief Marketing Officer of Akamai earlier this year, I set out to inspire and challenge our teams to build an impactful global campaign that showcases not just what we do, but what we make possible. What quickly became clear is that to be authentic in talking about what we make possible, we first needed to get crystal clear on our why ? WHY our company exists, and what our greater impact on the world is.